Launching the elegant collection of handbags for the sophisticated woman, VEEV – the luxury bag brand stole the show at the Lakme Fashion Week on Monday.
Presenting its first fashion show titled – 'Second Skin' at the Lakme Fashion Week Winter/Festive 2012, Veev’s collection was dominated by structured handbags with bold, defining silhouettes complemented by stylish clutches and elegant totes. The Second Skin show was completely styled by the renowned designer Aki Narula, best known for his couture line 'AKI' and for his work in numerous Bollywood films.
Prominent textures of VEEV’s collection include signature weaves, distinct appliqués and natural grain leathers. Lined with luxuriant leather and fine jacquard fabrics, the VEEV bags are well complemented with the clutches, which are also designed to serve as standalone masterpieces for special occasions. Through the 'Second Skin' show at LFW, VEEV aims to showcase the relationship of a handbag and a woman, one that symbolizes sensuality and artistry.
Speaking on the occasion, Prakash Venkatesan, Chief Executive Officer - VEEV, said: “VEEV's positioning in luxury accessories segment fits perfectly with the Lakme Fashion Week platform. I consider Aki a rare talent in the Indian fashion firmament who straddles the world of fashion and Bollywood with élan".
On styling the VEEV show, designer Aki Narula commented: “VEEV is a brand that stands for sophistication in the luxury leather handbag segment. From basket weaves to gorgeous colors, VEEV comprises of handbags, totes and clutches that are meticulously crafted for the discerning woman. This was my inspiration and therefore I decided to drape the models with feminine silhouettes in charcoal and skin tone to give them a traditional yet contemporary look".
Designed for timeless value and handcrafted in great detail with the finest leathers and high quality, custom made embellishments and fittings, the VEEV collection is peppered with colorful shades of the season including bright, soft bright, neutrals, earth tones and metallic colours.
Exquisitely handcrafted leather masterpieces for the sophisticated woman, VEEV’s handbags and clutches embrace bold silhouettes and geometry and a three dimensional layered textural detailing that gives each individual piece its unique personality. Conceptualised with an eye for detail, every VEEV bag is all about charm and understated elegance with textures and colours that emphasise fine finish and craftsmanship.
VEEV, which stands for pure class and luxury, believes that every woman deserves the best and hence every VEEV bag and clutch is made with genuine luxurious leather to add a touch of class to a woman’s work wear as also, a chic look to her evening wear.