Toyota Kirloskar Motor (TKM) is exhibiting the concept cars of its Etios Motor Racing (EMR) Series between July 7–9, 2012 along with exciting motorsport activities at Galaxy Toyota (69/1A, Najafgarh Road, Moti Nagar Crossing) and Grace Toyota (39 Milestone,Sector-35, Delhi-Jaipur Highway,NH-8, Gurgaon, Haryana), according to a company statement.
Etios Motor Racing is in line with its global philosophy of introducing ‘WAKU DOKI’, which in Japanese means ‘excitement, joy and fun'. Unveiled for the first time earlier this year at the Delhi Auto Expo 2012, the new sporty avatar of the Etios will re-emphasize Toyota’s efforts in reaching out to the younger target group. And, more importantly take motorsports closer to its customers and the youth of the country, noted the statement.
Apart from the EMR concept cars on display, there is a host of motorsport based activities for all age groups visiting the dealership. Racing simulators, remote controlled cars on race tracks, children’s automotive learning area, and other relevant contests and activities. This year was dedicated to popularize the EMR brand through the dealership activations in 14 cities and 24 dealerships. There will be exhibition races, road shows and a whole lot of activities lined up before the series next year.
Sandeep Singh, Deputy Managing Director, Marketing, TKM said: “Motorsports is gaining popularity in India, commanding a growing audience among the young, educated and dynamic; the demographic that the Etios Brand also reaches out to. We aim to exceed our customers’ expectations, and create many more happy customers. Recently, Toyota laid down its global mission, called WAKU DOKI which is to provide ‘excitement’, ‘joy’ and ‘fun’ through its products. We would like to take this opportunity to promote motorsports in India through EMR and capitalise on our global motorsport heritage".
Continuing Toyota's global legacy of motorsports, the EMR tourney will be supported by one of the most accomplished and acclaimed engineering companies in motorsport history – TRD (Toyota Racing Development), the corporate brand from the Toyota affiliate, Toyota Technocraft Co. The EMR Trophy series that is slated to be held in the second half of 2013 will be based on a one-make racing championship platform. The cars will be FIA qualified with racing parts supplied by TRD, and their technical expertise will be utilized throughout the series.
Toyota will also partner and work closely with Indian motorsport experts, Red Rooster Racing (International), based in Bangalore, to better understand the sport in India. MRF – pioneer of motor racing in India – and DENSO – a Toyota affiliate that manufactures auto parts – are now on board as ‘Official Partners’ for EMR in 2012.
The nationwide hunt for the final driver line-up of the Etios Motor Racing (EMR) Series ended after 40 young racing hopefuls battled it out in the Etios Motor Racing cars on June 11, 2012. The selected 25 will be driving the Etios in its racing avatar this year at the Exhibition races in August and October, and next year at the inaugural season of Toyota’s single-make racing series.
The entire selection process was well-planned and thorough in order to select the most talented racers in the country belonging to the age group of 15 to 24 years old. These drivers will go on to compete at the Etios Motor Racing Series and in turn will also have bigger and brighter opportunities opened up to them in the field of racing both in India and overseas.