To celebrate its over one million fan base on Facebook, Tata Nano today announced the launch of India’s first Social Road Trip called, Nano Drive with MTV, where the digital world will meet the real world.
Tata Nano has partnered with MTV India to create a unique driving experience and will leverage the online medium to treat travel enthusiasts with a 20-day, over 2000 km, exciting drive, according to a company statement.
Commenting on this unique property, Delna Avari, Head – Nano Product Group, Tata Motors said: “Tata Nano is a personal mobility option for everyone. While it is appealing to various customer groups, irrespective of age, gender, economic strata, and geography we are increasingly becoming the popular choice of mobility amongst youth – about 42 percent of Tata Nano owners are in the 18 to 34 age group. To engage with the younger customer group, the Nano Drive with MTV is one of the initiatives we have undertaken. It will enable our customers to further understand and experience the brand".
Registrations for the ‘Nano Drive with MTV’ have started and enthusiasts can register on mtvindia.com/drive. Tata Motors, MTV and Nano fans will together select four teams for this drive. Each team will comprise four members and these teams will be allocated four different routes to be covered in 20 days. The teams will need to overcome obstacles, tasks and move up the ladder. Social media will play a vital role in this unique road trip as viewers will get a chance to vote for their favourite teams online. While the winning team will be awarded with 4 Tata Nanos, the most ardent fan also gets a chance to win a Tata Nano.
In November 2011, Tata Motors introduced the Nano 2012, with a bouquet of features - of new colours, new interiors, a more powerful gasoline engine and even greater fuel efficiency of 25.4 kmpl, further improving on its record as India’s most fuel efficient petrol car. Making the Tata Nano even more desirable, the car’s 624cc engine has been made more powerful delivering an impressive 38PS of power (earlier 35 PS) and 51Nm of torque (earlier 48 Nm). Yet fuel efficiency, already a high point with Tata Nano owners, has been taken to a new high of 25.4 kmpl (earlier 23.6 kmpl) as certified by the Automotive Research Association of India (ARAI). The high fuel efficiency, with a low kerb weight of 600 kg, ensures that the Tata Nano at 92.7 gram per km has the lowest CO2 emission among cars in India. With a top speed of 105 km and ability to negotiate inclines with a gradeability of 30 percent and a class-leading turning radius of just 4 metres, the Tata Nano is a perfect combination of power and performance. With the launch of this drive, over one million Facebook Nano fans can look forward to a thrilling social road trip.