Jayashree Ravi, daughter of Nalli Kuppuswami Chetti Jayashree who started the firm in 2003, said the company achieved a turnover of Rs 500 million in 2011, which it planned to double by 2015.
Speaking after unveiling the UltraLite Fusion Silk Sarees in Chennai, she said young generation remained the focus group for the company. While emphasising on numerous varieties of wedding silk sarees, Sri Palam has also been launching a range of concept sarees over the past few years, noted the report.
Talking about the new launch, she said the launch of the UltraLite Fusion Silk was their effort to encourage women to wear sarees all throughout the year. Majority of women avoid wearing sarees during summers due to the weight of the saree and overall discomfort. At present Sri Palam operates three retail stores in Chennai and one in Coimbatore. It is now aiming at introducing one outlet each in Hyderabad and Bangalore. The company also is planning to launch three small retail format outlets each year, the official added.