Milk has to be declared as National Drink says Amul

Fmcg News by Chitra.G  1 year ago

India_Dairy_AmulA Recent debate has been stirred up whether Milk or tea has to be recognized as India’s National Drink. On Saturday deputy chairman of Planning Commission “Montek Singh Ahluwalia” announced in Jorhat, the tea capital of India, that tea will be given that place of pride as India’s National Drink by April next year. 

Amul, which prides itself by stating in its tagline, 'taste of India’, nevertheless has taken strong exception.  R S Sodhi, Managing Director of Gujarat Co-operative Milk Marketing Federation, without mincing words said:  "Milk is the world's original energy drink for all age groups and for all healthy nations. Everybody knows milk is the national drink. Nobody in India has declared 'chapati' and rice as the national meal but they are”.

It may be recalled that week the NDDB had launched 'Mission Milk - the Next Revolution' - the first phase of National Dairy Plan likely to be country's second White Revolution with the goal to increase India's milk production. The plan estimates that domestic demand for milk will grow to 200 million tonnes by 2021-22.

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