Mahindra & Mahindra, India's largest sports utility vehicles manufactuer, after differing its export plan of its latest SUV, Mahindra XUV 500, due to significant demand in the domestic market, now has made up its mind and decided to export Mahindra XUV 500 to Australia, Chile and Italy in the coming days, according to a PTI report.
Ruzbeh Irani, Chief Executive, International Operations (Automotive & Farm Equipment sectors), M&M told the agency: "We plan to go ahead with our international launches of Mahindra XUV 500. Italy and Australia are planned shortly. These are vehicles adapted to the needs of these markets".
Irani said necessary adaptations to meet the norms in these markets such as emission and left hand drive in case of Italy have been completed. Asked about the timeline for the launches, the official didn't specify an exact date but said: "We are evaluating timing of launches in various markets. Chile and Australia are our priority. We will assess the overall capacity and domestic demand to decide on the launch timing".
In February, Pawan Goenka, President (Automotive & Farm Equipment sectors), Mahindra had announced that the company was going slow on international launch of the vehicle to meet domestic demand. "We were supposed to enter markets like Australia and are ready to launch Mahindra XUV 500 in many markets in terms of homologations and regulations. But we have decided to slow down to met domestic demand," Goenka had said.
He had also said Mahindra would increase the output of XUV 500 to 4,000 units by May this year from the earlier 3,000 units. Without specifying a timeline, he had also said the output would ultimately be taken up to about 5,000 units a month. What is more, Mahindra is in the process of delivering the bookings of 7,500 orders that were selected through a lottery following excessive demand, noted the report.
On the need to launch the XUV in international markets, Irani added: "Mahindra XUV 500 is a global vehicle designed for international markets. Therefore, it is important that we supply to international markets". Mahindra already exports XUV 500 to South Africa.