Honda Motorcycle & Scooter India (HMSI) is aiming at widening its footprint in the North Eastern States on the back of its recently launched mass segment motorcycle ‘Dream Yuga’, according to a PTI report.
Shreenath Kamlapurker, Regional Head - East, HMSI said: With the attractive unique features such as 72 kmpl mileage, MF battery and Honda Intelligent Ignition Control System, we are sure of very good acceptance for Dream Yuga among the target group across North East'.
"We are contemplating on selling 300,000 units of the motorcycle across India in 2012-13. We do hope that a good measure of it will be from the North Eastern States', he said.
Asked about the company’s expansion plan in the North Eastern market, Kamlapurker said: 'We have twelve percent market share and are looking to grow in volume by 30 percent over last year'. HMSI is also looking at strengthening its dealership network in the region. 'We have 21 networks in the North East currently and will review it based on growth of industry and potential. Therefore, we are confident that the Dream Yuga will be huge success and create a new benchmark for mass mobility in the country'.
