Honda Motorcycles and Scooters India is contemplating on penetrating into the rural markets with the launch of its mass segment motorcycle, Dream Yuga, besides planning to ramp up production at its second plant at Tapukara in Rajasthan, according to a PTI report.
Yadvinder Singh Guleria, Vice-President and Operating Head (Sales and Marketing), HMSI told the agency in Chennai: "We have planned to set up more touch points (retail sales and service points) in the coming months. Right now, our plan is to add 500 touch points across the country, by the end of this financial year. So,it will be 1,500 to 2,000 units".
'Of the 500 touch points, more than 50 percent will be in rural areas,' the official said indicating their focus would be more in semi-urban and rural areas. Noting that the 110cc segment has been witnessing huge competition, Guleria said they would position their other variant "Twister" motorcycle targeting the young college students, while 'Dream Yuga' for those who are conscious of fuel consumption and for day-to-day commuting purposes. The company launched Dream Yuga in Chennai today.
HMSI offers Twister, Dream Yuga, CB Shine, CB Unicorn, CB Unicorn Dazzler, CBR250R, CBR 150R, Honda Activa and Dio. On their plans to increase production, Guleria added: 'We will be ramping up production in our second manufacturing plant next month. Once that happens, we will be able to reduce the waiting period for all our products'.