Hema Malini launches Zaitoon Tara blended edible vegetable oil

Fmcg News by  1 year ago

Tara Health Foods Ltd. Well known name in oil and animal feed market, launched first time in India its unique blended edible oil Zaitoon Tara in Delhi today. Bollywood actor Hema Malini, the official brand ambassador of Zaitoon Tara oil, unveiled the product.


Zaitoon Tara is a unique blend of oil with a mixture of refined olive oil 30 percent and refined Rice bran oil 70 percent. It is a healthier and tastier alternative to regular cooking oil. This healthy and tasty cooking oil is specially prepared to suit the health conscious consumers who believe in preparing their meals using only the best ingredients. It has been found that gradually Indians are becoming more health conscious. The blended edible oil, retain the good properties of both olive and rice bran oil. Rice bran oil is good for heart, whereas Olive oil increases the immunity.

This unique blend has high smoke point i.e. 245 to 250 degrees Celsius and which help to reduce gastric problems. The Indianised taste and topped with amazing health benefits make it an obvious choice for kitchen. The fat intake should consist of balanced fat, which provides nutrients that are essential to sustain life. A balanced fat intake should contain an estimated 30 percent saturated fat, 33 percent poly-unsaturated fat, (containing Essential Fatty Acids) and 37 percent mono-unsaturated fat.


Hema Malini said: “This oil offers numerous properties that makes it more interesting in the niche marketing arena and we are delighted to become first to introduce a unique blend (Olive oil and Rice bran oil) in India. This oil also helps in preventing wrinkles, so that’s good news for everyone, as aging has become a big problem nowdays. I have used the product myself, so can vouch for its qualities”.


Balwant Singh, Managing Director, Zaitoon Tata said: “We always work for the benefit of the people. We firmly believe that a health society leads to the development of the country. We are pioneers in the cattle feed industry, and amongst few of the early marketers who bought olive oil to India. We are proudly introducing new products, keeping the health quotient on Indian people in mind".

The group is aiming at penetrating the entire country by the mid of this year. Further to oil business, they are also expanding into seed and soap business. Plants are being established at various locations, across India.


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