Haier, one of the largest Home Appliances and Consumer Electronics brand, globally, and World’s number one brand in major appliances, will soon launch India’s first ever six door refrigerator Series.
The all new six door refrigerator will be launched under the global brand theme of EcoLife, giving customers an EcoFresh Lifestyle with additional storage capacity and enhanced features.
India’s first and only convertible drawer refrigerator comes with convertible technology for ease of use. Convertible drawer temperature ranges from -20 Degrees to -5 degrees celsius with solar inducing freshness technology, digital and display control. Its unique six-door design with full DC inverter compressor and twin cooling system which will give Super and surrounding cooling that keeps the food fresh with no frost.
Eric Braganza, President, Haier India said: “With India’s first six door refrigerator, Haier brings the innovative and latest technology which is not only at par with excellence but also stylish, enhancing the look and feel of a modern day kitchen. With this groundbreaking series in the Indian market, Haier as a global leader in refrigeration appliances will set a new benchmark in the refrigerator segment”.
The new refrigerator range by Haier India will also offer features like intelligent fuzzy logic, detachable auto-icemaker and intelligent holiday function. Aesthetically designed in the contemporary style, the six door refrigerator product line-up will be introduced in 356 litre and above capacities. Haier believes in the consumer relevant innovation. Keeping this in mind, the upcoming range of six door refrigerators will also be available in the selected Haier Experience Centres for customers’ feedback and first- hand experience.
Haier group was set up in 1984 in Qingdao, China. In just over two decades as per Euromonitor Statistics of 2003, Haier was ranked as the second largest Home Appliances brand in the world. According to Euromonitor statistics of 2008, Haier branded refrigerators have been ranked as number one worldwide. The group has emerged as a top multinational, manufacturing a wide range of home appliances and consumer electronics products with 15 Industrial Parks globally including the US, Europe, Middle East, Africa and South Asia other than its robust presence in China.
The company has its marketing and sales network in 168 countries around the world and in 2008, the group turnover aggregated $ 20.7 billion. The product range comprises of over 15,100 models in 96 categories. Continuous innovation is the soul of Haier’s corporate culture. Haier has been widely recognised as a leader of nine products in terms of domestic market shares and the third player of three products in the world market and world-class company in the fields of home integration, network appliances, digital and large scale integrated circuits and new materials. Haier has long attached significance to innovation in satisfying the demands of worldwide consumers and realising win-win performance between Haier and clients. Haier has currently obtained more than 7,000 patented technology certificates and 589 software intellectual property rights. Haier has hosted and taken part in modification of about 100 technological standards. Haier technology of safe care water heaters and dual drive washing machines has been proposed to the IEC Criteria.
Haier India is a wholly owned subsidiary of Haier Group, which started its commercial operations in January 2004. In India, the company’s product range includes Haier colour televisions, refrigerators, washing machines, air conditioners, freezers for commercial and medical usage and Spa range of water heaters. Haier Products are available across India at all major retail outlets. Haier India has a state of the art manufacturing set up for Refrigerators at Ranjangaon, near Pune in Maharashtra.
