Pharmaleaders is all set to bring together some of the biggest names in healthcare, pharmaceutical circle, policy makers to create a platform of interaction of a very intense debate on Brand India : Beyond Generics, Growth, Challenges & Developments in Mumbai on Friday, the 21st September 2012 at Hotel Hilton Mumbai International Airport.
According to a statement issued by Indiaprwire, the timing of such a Summit was viewed as very crucial at a time, the Government of India announcing the landmark historical decision to make medicines available to the needy in the form of Generics.
In fact, India has put in place a $5.4 billion policy to provide free medicine to its people, a decision that could change the lives of hundreds of millions, but a ban on branded drugs stands to cut Big Pharma out of the windfall. Many Industry Experts question the implementation of such a policy at a time when the nation is affected by diverse factors such as weak government due to coalition politics, corrupt administration and unstable economic conditions.
While the nation will stand to get benefited from such a grand plan, there will be every question mark on the successful implementation of free for medicine plans, according to Satya Brahma, Editor-In-Chief of Pharmaleaders.
Brahma said: "It indeed will open up a divide of interests between the domestic pharma majors and big Pharma as some of the best known brands will go for a toss, something major MNC's cant afford, moreover, patient safety will be a biggest challenge Satya added. Organised by Pharmaleaders in association with several leading trade and Pressure bodies, 5th Annual Pharmaceutical Leadership Summit and Business Leadership Awards 2012 (asiapharmaleaders.com) will spring some controversial thoughts by the veterans of the Industry".
Some of the biggest names are associated with the event to address on complex issues on the changing Indian pharmaceutical environment. Those who set to address are SR Rao Commerce Secretary, Ministry Of Commerce, Government Of India on Brand India : Challenges and Opportunities in an era of Global Economy Slowdown; Kewal Handa, Managing Director, Pfizer and Wyeth Ltd on Branded Formulations versus Branded Generics, 2012 Pharmaceutical Diversification Trends, Dr Mukesh Batra, Founder Chairman, Dr Batra's on Dr Batra's Brands : Challenges and Key Opportunities, my Practical Experiences; Dr Mukesh Hariawala, Cardiac Surgeon and Healthcare Economist Harvard Medical School Affiliated Hospitals, Boston, US on 'Are We Ready For A Mechanical Artificial Heart' For Indian Patients.
An overview, Dr Shenaz Khaleeli Co-Founder and Technical Director, PharmaLeaf India Pvt Ltd on Regulatory Challenges of Indian Pharmaceutical companies will be held. On the CEO's Perspective, Shivkumar Kunchithapatham, Managing Director, Eisai Pharmaceuticals India Private Limited on Indian Pharma Industry Challenges and Key Issues in partnership, Alliances and Co-Marketing, François Licoppe, CEO,Eubage Laboratory, Belgium on Neutraceutical and OTC Sector : The European Market Challenge; Dr Shuba Dharmana, Dermatologist, Hair Transplant surgeon and Aesthetic and Laser Practitioner; Alok Saxena, Joint MD, Elder Pharmaceuticals; SV Veerramani, CMD, Fourrts (India) Laboratories Pvt Ltd: Dr Kannan Vishwanath, Vice-Chairman and MD, Aanjaneya Lifecare Ltd.
Pharmaleaders Magazine, India's first opinion based and research driven bi-monthly publication has finished two memorable years of its relentless reporting in Pharma Journalism in a unbiased, fearless and independent way. Over the last two year, The magazine has covered some of the biggest voices in healthcare Industry. Available both in digital and printed format, Pharmaleaders has emerged out as a leading title in voicing the opinion of the healthcare industry to the statutory Authorities like Ministry of Health and Family Affairs, Department of Chemicals and Fertilizers, DCGA, FDA and many other institutions to present the pressing demands of the healthcare industry. Pharmaleaders Magazine has also presented India's healthcare industry to the global platforms being the largest research based and technologically innovative hub of Healthcare Companies.
Pharmaleaders Magazine since last one decade has been organizing world-class 'Pharmaceutical Leadership Summit and Excellence Awards' year after year to create a platform for knowledge sharing and dissemination of innovative ideas from the stalwarts of the Industry. Some of the Luminaries & Doyens of the Industry who have been honoured with this platform include Late Parvinder Singh, Chairman, Ranbaxy Labs Ltd; Desh Bandhu Gupta, Chairman, Lupin Ltd; K Anji Reddy, Chairman, Dr Reddy's Labs Ltd; Samprada Singh, Chairman, Alkem Labs Ltd; Ajit Singh, Chairman, ACG Worldwide; IA Modi, Chairman, Cadila Pharmaceuticals Ltd; Habil F Khorakiwala, Chairman, Wockhardt Ltd; Raghavendra Rao, Chairman, Orchid Pharmaceuticals Ltd etc, besides 200 odd industry leaders since the inception.