Audi, the German premium car manufacturer, today announced the appointment of Niraj Srivastava as head of sales in India. Srivastava takes over the reins from Anil Reddi who had served in the position since December 2008 and left in December 2011 to a group position.
Srivastava comes with a rich experience of over two decades with one of India’s leading business houses and was with them since 1991 where he commenced work as a trainee and subsequently grew to Head Car Product Group, Passenger Cars Business Unit, Tata Motors, his last position held before coming to Audi India.
Commenting on the appointment Michael Perschke, Head, Audi India said: “We have set a decisive course in India to growing our sales and ranking in the country and have already achieved the number two position in the first quarter. We have ambitious targets in the country and are growing not just in sales but also in our geographical coverage of the country. Niraj’s credentials in the auto industry speak for themselves and I am confident that he will be instrumental in developing our sales network even further and strengthen our strategic team as we move closer to achieving our long term targets in the Indian luxury car market".
Srivastava, 43, has 21 years of professional experience in the automobile sector spanning across manufacturing, sales, marketing, product development in both commercial vehicles as well as passenger cars. He holds a bachelor’s degree in Engineering (Mechanical) from BIT Mesra, Ranchi and undertook a Management Education Program from IIM Ahmedabad. Prior to joining Audi India, the official has worked across all the above functional areas with Tata Motors Ltd.
Srivastava reacted on his appointment: "It is a privilege to work at Audi which is one of the most exciting brands in the global automobile space today. A true exponent of innovation and technology for progress, Audi redefines the phrase customer delight. Taking over the role of Sales Head for Audi India presents an exciting challenge and I look forward to bringing my experience to the table to ensure that we meet our targets and develop the market even further. I believe I have joined at an exciting time when the company has lined up exciting new model launches and showroom openings".
Audi India is structured in five main departments: Sales, Headed by Niraj Srivastava, After Sales headed by Gerhard Pretorius, Dealer Development led by Rahil Ansari, Marketing guided by Jessica Geutner and Press Communications, handled by Metabelle Lobo directly reporting to Perschke.